Sunday, February 19, 2012

Sex sells in Plumbing commercial

http://www.youtube.com/watch?v=Z7fz0jpuLkM&feature=relmfu

This is a commercial made by liquid plumber. It is a very clear representation of how companies try to over sexualize something to sell their product. This commercial I feel has gone further than most companies are willing to go, as it uses clear double-endras to try and catch the viewers attention. Clearly they believe this will get them sales. Does this style of marketing really help to increase sales? Also, is this the furthest companies will go to catch your attention, or will they only make them more sexualized in order to make money?

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