Sunday, January 15, 2012

Anti Smoke AD 5!

http://www.youtube.com/watch?v=ecAEJTsvyas
Nowadays, an increasing number of people become to smoke, especially teenagers. Although, it is universally acknowaged that smoking has bad influence on people's health, people still cannot quit smoking. But why do they still smoking even though they know it is harmful to themselves? Besides, what cause an increasing number of teenagers began smoking? Since it is cool or other reasons? How can we reduce the number of smokers effectively?

19 comments:

  1. (7) Although there weren't really any comments on the blog or video itself that are useful, I found that the featured video is successful in accomplishing its goal. The reason the video was made is clearly to persuade smokers as well as potential smokers to not smoke and it does this effectively by providing scientific facts about lung decay along with a video showing how it looks. The knowledge that 'every cigarette is doing damage' should have an impact on one's outlook on smoking and I know it would give me a desire to quite if I was a smoker.

    In response to the blog post, there are a wide variety of reasons that people smoke even though it is harmful. I believe some of the larger reasons are to look mature/cool as a teenager, to deal with stress as an adult, and it just feels good to some people. The best way to reduce the number of smokers is probably to spread awareness of the harmful effects on the body.

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    1. I agree completely with the reasons you have listed for why people smoke. I would add on that teens do it just to try it out too. Not necessarily are they trying to look cool all the time, but a lot of the time kids just want to test it out. However, I think all has been done to spread awareness for smoking. People are going to try it no matter how bad it is to their body. If someone wants to smoke one cigarette, they are going to act like it is no big deal. They won't see any physical damage to their body, so most will think its not too harmful of an experience. As bad as it sounds, it is almost as if it takes something bad happening to a family member, friend, or the smoker themselves for them to realize the effects of smoking. Awareness definitely helps, but nothing hits harder than the situation happening right before a persons' eyes.

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    2. I would agree with Tyler's last thought concerning awareness and consequences. I think that with anything, consequence is very influential motivator for reducing drug use. However, people are still going to do it just like criminals still break the law. I would still say though that effective awareness campaigns for all areas of the media can have a profound effect.

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  2. Prompt 7

    This anti-smoking video effectively delivers the message to viewers that smoking is damaging and deadly. The National Tobacco Campaign sponsors the video in an attempt to spread awareness about the serious consequences of smoking and aims to stop smokers from ultimately killing themselves. The National Tobacco Campaign serves as a strong ethos, adding to the persuasion and importance of the video. The video directly addresses an audience of smokers and urges them to quit by showing a startling image of rotting lungs, appealing to the pathos of the audience. The logos of the argument appears throughout the video and in the main message, “Every Cigarette is doing you damage”. This message is clearly portrayed throughout the and appears in a cloud of smoke in the final seconds of the video. Through the use of a strong appeal to ethos, pathos, and logos, the anti-smoking video successfully delivers its message and leaves a lasting impression on viewers.
    Only three comments are listed after this video. However, the comments show that the anti-smoking video was successful in persuading viewers to quit smoking. The first comment abruptly tells everyone on Youtube to stop smoking while the final comment offers a possible solution for those smokers interested in quitting.
    Additionally, I found it strange that the beginning of the video contained, “The unlucky smoker” within a text box. This seemed to stand out from the main content and message of the video. The smoker is consciously making the choice to smoke and damage their health so why would they be considered unlucky?

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  3. The number of views stuck out to me the most, only 6222, three of which were me in the last ten minutes. This strikes me as important because it not only shows the lack of impact this particular commercial has had, it also features one comment saying, "fuck off". So one third of the comments come from someone who obviously smokes and obviously does not care. This may be completely illogical and unreasonable question to ask but doesn't everybody die somehow? Cigarettes may kill you quicker than most things, but nothing is going to keep you alive. Also the most important question when looking at why teenagers smoke and people in general is which of those people who smoke have a predisposition chemically or physically to smoking? The video does do a good job of portraying how cigarettes are bad and may have influenced one of those 6,222 viewers to stop if they were smokers. Another thing i found to be interesting is that it looks like the unlucky smoker is smoking indoors. This leads me to believe that the video may be old, but not out dated. By this I mean it is still relavent because a lot of people still smoke, but it is not as relatable because she is indoors and here in the great state of Ohio you can't do that. There is no way to effectively make people stop smoking unless you make it illegal or make the prices unreasonably high, which then will make many businesses go out of business and others lose money. All smokers know that each cigarette does damage, there is no need to tell each smoker this again, we need to think of other effective ways to portray smoking as bad, such as dirty, socially uncool (that'd be hard), or even tell them they smell bad. People are reluctant to quit because of addiction or just maybe that next cigarette is the only thing the look forward to in life. It could be the one freedom they enjoy even if it is only a glorified five minutes or so.

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    1. forgot something, also I think it is funny because big tobacco companies are responsible for paying for those nonsmoking adds. This is relevant because most commercials are used to look down upon these big companies producing and selling cancer, when all there doing is providing people with jobs and bringing money into the economy. Yes, they are producing an addictive drug that can kill you, but so isn't Nyquil. Also, aspirin can kill you instantly if you take one to many.

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  4. People continue to smoke even though it causes negative effects because it is a way for them to relieve stress. Many people have the urge to smoke because it relaxes them and they are then able to function. After they start they are unable to start because of the nicotine in cigarettes which makes them so addictive. If you look at the number of people that were smoking decades ago, there has been a considerable amount of people that have do not smoke any longer. Smoking was the big fad back in the 30s and 40s. Then, people realized the negative effects smoking has on the body. So, in my opinion, I don't believe anything else needs to be done to reduce the number of people that smoke.

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    1. I still believe that more things need to be done to reduce the number of people that smoke. It shortens many lives and makes the quality of life much worse for the smoker. In addition many people who choose not to smoke have to still breathe in the second hand smoke because other people still smoke in public. All around OSU there are smokers that choose to harm others with second hand smoke. I'm sure they are not consciously thinking about hurting other people with their smoke but they still do it. They have the right to smoke but I don't think they should have the right to harm other people.

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  5. Children in the public school system learn about the harmful effects of smoking through health education classes and programs like D.A.R.E. However, a significant number of these children choose to smoke starting in their teenage and adult life. The blog post mentions that an increasing number of teenagers are beginning to smoke. I believe many teenagers begin to smoke out of rebellion or the need to feel acceptance in a social group. Once they make the choice to start smoking, it is extremely hard to stop. Anti-smoking advertisements and educational programs like D.A.R.E do a good job at informing people about the effects of smoking. Most people are aware that smoking is deadly, but still make the personal choice to smoke. It is unfortunate that many teenagers make the choice to smoke, and unable to overcome the addiction, suffer the consequences for the rest of their lives.

    Also, it is interesting that cigarette companies pay for many of these advertisements. Cigarette companies do account for a significant part of the economy. If cigarettes were made illegal, these companies would disappear, many jobs would be lost, and the economy would lose the money from cigarette sales. Smokers are consciously making the choice to continue smoking despite known consequences and their addiction is feeding the economy. Because of this, I believe that people should be allowed to make their own choices about smoking.

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    1. Yes, I agree with you. But according to American Institute resident scholar John Calfee, who studied all available evidence about teens and smoking in his book Fear of Persuasion, advertising has little to no effect on teenagers when it comes to their decisions about smoking. Calfee found teens are influenced by peer pressure, not commercials, and that commercials do not convince teens to stop smoking, or to start (Wojdacz, 2008). So I think the best solution of preventing teenagers from smoking is to find positive way to make them feel acceptance in a social group instead of being addicted in smoking and alcohol.

      Yes, the tobacco industry is too big to make it illegal. The tobacco market was worth about $614 billion in 2009, they sell about six trillion cigarettes (David, 2010). They make a great contribution to the employment and taxes. No pains no gains. Maybe we should decrease the tobacco industry gradually and find a substitution.

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  6. This video clip is an anti-smoking advertisement telling people clearly that smoking is harmful to your health. The woman smoking in the clip is standing in a public space. The smoke goes into her lungs when she is smoking. The camera angle follows the smoke, too. We find that clearly when the smoke goes into the lungs, the alveolus begin to rot in the smoke. That looks terrible. Also, I notice one point that is easily ignored: even though the woman is smoking in an indoor public space. People around her are ignoring her and walking around without paying any attention to the smoking woman. The implication of the clip wants to tell us that smoking is not only harming smoker’s health, but also everyone needs to do something to anti-smoking. All of us should make a contribution to it. If everyone cares little about it, the anti-smoking campaign will never succeed. In most situations, smokers begin to smoke because of the society environment. Advertisements of tobacco companies telling people smoking is very cool, appealing and attractive. So many teenagers learn to smoke from their friends even they know smoking is bad to the health. If the whole society treats smoking as a bad thing, the new smokers will decrease greatly. 6225 people have watched the clip. But there are only 3 comments under the video including an advertisement. That shows that people are not treating smoking as a serious problem. Maybe smoking is too common in daily life. But I think if the whole society treat smoking as dangerousness instead of a cool behavior, situation will be much better.

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  7. I think its safe to say that everyone knows smoking is bad for you but there are many pressures in life that cause people to smoke. If people are under a lot of stress in life then they may choose to smoke or if their parents smoked then they have seen it since they were little and accepted it as normal. I think that most of the views of that video came from non-smokers because I don't think that smokers would want to watch what is happening inside them. I think the rate of smoking in teens has gone way down but there is definitely still a serious problem. I think more anti smoking campaigns would be useful or they could even gradually make smoking illegal considering it is less safe than some illegal drugs.

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    1. I agree that the vast majority of people know smoking is bad for your health and there are countless reasons to smoke. I think the impact that having parents who smoke is a monumental factor in kids who grow up with that around them. They may become used to it and almost immune to its effect around them. Not that they are immune to the physical effects but they will not notice that smoke is all around them. The odor and effects that come from tobacco smoke is obvious and not pleasant to those who do not smoke. I have several family members who smoke and when we visit with them, it is easy to smell the smoke after we have left on our clothes. Second-hand smoke is a serious issue and although I don't believe smoking will become illegal, it remains a very important problem and has a negative impact on everyone.

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  8. This video clip from The National Tobacco Campaign provides good insight as to why people should not smoke. This is an older video that was uploaded to YouTube in 2008 and has only been viewed just over 6,200 times which is a very low number. The person is smoking indoors which shows that the video was taken prior to the banning of smoking indoors in many states. The ban that forces people to smoke outside and away from inside of restaurants and other public buildings has had a positive impact on those who do not smoke. Second-hand smoke is a topic that has been widely talked about in relation to smoking and the negative effects it has not only to those that do smoke, but also to those that are around smokers. The video shows a younger woman who has been smoking cigarettes for some time and can see the negative effects that it has caused in her appearance. In addition, the place that the video shows is a busy terminal where people are passing by rather quickly. The woman smoking is standing still while the world passes her by. This can be related to smoking and that the harmful effects to the lungs from smoking that the video shows, slows down people who smoke so much to the point they are standing still and lose the ability to function. Teenagers continue to be an active market for large tobacco companies and the ads often direct campaigns and advertisements towards them. The video fails to really educate and “scare” people who are considering smoking or those who do smoke to quit. It is common knowledge that cigarettes and tobacco cause harm to your lungs but also has other severe health risks related to it. The D.A.R.E. program that aims at deterring young kids from participating in smoking and other activity that can be harmful is effective but not nearly enough to outweigh the number of teens that decide to smoke. If only one person decides not to smoke then the program is successful but more steps need to be taken to really deter more individuals from smoking. From my experience and going through the DARE program, I believe that the program is offered too early in childhood development and education. If I remember correctly, I believe I went through the program during 6th grade where the thought of smoking is still obviously bad. If the program were provided during middle school or early in high school when the desire to smoke may begin or is present would be more effective. What age and/or grade would the D.A.R.E. program be most effective at deterring young people from smoking?

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  9. From what I can tell, and this isnt fact, but teen smoking seems to have gone up, my little brother has friends over all the time and they smell like smoke. I remember in my high school years hardly anyone smoke. Now also I belive this video is good at makeing people aware but it doesnt do anything. Its just some lady outside of some building. To make an effective advertisement in my opinion you need to target a specific group. I cant think of a group of people that this might affect. (Besides smokers)

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  10. Smoking has always been a problem for teenagers. It's not just the idea that kids think smoking is "cool," its the fact that it is illegal for many teens. When something is illegal, it makes it seem that much cooler to do it. Kids can listen day in and day out about how dangerous and harmful smoking is, but thats not always going to stop them from trying. Numbers may be rising for teen smokers, but there is a significant reason for it. The teen years are when most people try things out. It is not necessarily a bad thing to try things out when you are young. Yes, it is definitely not healthy for the body, but if it's inevitable that a person is going to try smoking, it is much better now than later. I, for one, have noticed that there is almost less smoking in college than there was in high school. Like I stated before, it's almost as if the numbers of teen smokers have increased for the main reason that kids are just testing it out and most likely not continuing into their late teens and early twenties.

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  11. Prompt 7

    I think that this Ad certainly does something, however I think it would only make a difference in certain cases. If the viewer is a non smoker then this will reinforce their beliefs and make them feel good about not smoking. Most people that smoke however, would not be affected too much by this ad. The video makes a very strong point and uses good visuals but smokers are going to smoke if they want to. I dont think this builds a ton of knowledge because people are very aware now that smoking is dangerous. This video would probably have the strongest on people 18 and under. This would strongly discourage kids who did not know much about smoking and would deter high schoolers from forming the habit.

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    1. I agree with this to some extent. However, our generation and demographic is biased, having been drilled with health programs such as DARE and Just Say No, etc. Older generations might not have these images instilled in their brains, as these programs that we have gone through are newer. Survival instincts are inherent in humans and any one who sees these graphic images would feel impacted. Yes, they might not be able to kick their habit, but they will feel more guilt the next time they light up.

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  12. First I want to say thanks to everyone who make comments on the topic that I post and I appreciate some of your ideas too.

    This is a successful anti-smoking advertisement just like Brandon Bunney said. It clearly and vividly points out that smoking is harmful to people's health. Besides, the reasons why people smoke Brandon Bunney said is also reasonable. There are different reasons cause people smoking such as under too much pressure or for cool. However, smoking is not a good way to relax, people cannot relay on smoking. It is not only bad for smokers' health, but also damage to other people's health since they may inhale second hand smoking. As a result, society needs to take some measures to encourage people to quit smoking like Sam said. I agree with Hantao Wang's opinion and he obverses very carefully. If everyone do smoething to contribute to anti-smoking, it would make a big change. But if people do not nothing, it would not only cause trouble to smokers, but also other people. However, government cannot severely strike cigarette companies since it would lead to a chaos in economy. Thus, there are still many problems to encourge people quit smoking.

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