Stampede Beer is a relatively unknown beer, however, this commercial, like many others, presents beer complemented with sex. The advertiser wants the audience to think that if they buy this beer then a "sexy" woman will come as well. The last part of the advertisement reads, "Stampede Beer, Plus." The "plus" clearly indicates the woman; if you buy this, regardless of what you look like, how old you are, or your economic stance, you get hot woman. The advertiser is directing this commercial to a male audience mainly. The woman does acts sexually and her poses and gestures have undertones of sexual actions. Why does sex sell beer? Does it only sell it to men? Another key detail of this video is that the man does not have to move. The woman takes care of all of his needs, while he gets to sit on a couch watching her perform sexy gestures. A thing that only men can relate to once again choosing a sexist point of view. The man does not even have to open his beer; the most sexually visual part in the whole clip. The woman opens the beer with her mouth in a manner resembling fellatio. Do beer marketers only target males? Do women respond violently to this type of advertisement? Does this influence people under the age of 21? Is beer associated with sex, is sex associated with beer, or are they independent of each other?
I feel as if this sex is associated with beer because most of the time it is the beer or alcohol that gets you to lower your standards or lose your judgment. I also think that the reason most advertisements for beers are directed towards men because men are the most common beer drinkers, so why look elsewhere for buyers? Yes, woman do drink beer, and yes woman alcohol is consumed by both genders, but I feel as if men are more common to be open about drinking beer, which could be another reason why this advertisement is directed towards men. I do feel as if this video is very sexist, making it seem as if woman are suppose to cater to men's every need and want. I do not agree with the video as far as that goes because the real world is not like that. Women are not under the male shadow anymore they can make lives of their own.
ReplyDeleteI agree with Jacquee. Alcohol can lead people to lose their intellect and judgement, thus they may do something reasonless. In many advertisements, advertisement makers combine alcohol with sex in order to arouse more consumers' interset, especially the men. It cannot be denied that it would rise the sale of the alcohol, but these kind of advertisements are also misleading, especially for youth, who cannot judge things correctly and comprehensively.
DeletePromt 3: Well i sort of have to disagree about the audience generally for males. Females are typically more concerned with their appearance, and to me this video could also portray the image of being beautiful for giving an attractive male a beer. The majority of girls want to settle down (maybe not at the average age the class is), have a nice house (which appears so in the video) and make their husband happy, such as giving him a beer, Maybe not at such a young age as these too, but thats why it will attract older women. Giving your husband a beer can be sexy.
ReplyDeleteI would agree with Paul. It seems a bit biased but it seems so true, given the demographics of people who purchase beer. A certain group of women would find this very offensive but I think the people who made this ad would probably already know that. I agree with the type of audience that Paul describes here.
DeleteYes, I do feel that beer marketers only target males. In almost every beer commercial you see a man, or a group of men, usually at a bar or sitting around watching a sporting event. Then there will be a beautiful woman, either as a waitress or girlfriend, who brings the men their beer. They'll appear to be having a good time and then maybe a different beautiful woman will walk by and catch their attention. While this isn't the case for all beer commercials, it is also hard to recall a commercial that specifically appealed to women. Even if the majority of women do not choose beer as their alcohol as choice, beer commercials do not always have to portray women as good for 2 things: bringing men beer and looking good.
ReplyDeleteI beleive that 'sex sells' to both genders. Regardless of the product, sex appeals to people and gets their attention. I think that alcohol and sex are so often paired together when the advertising target is men because women and beer are two things that 'make you a man'. I agree that males are targeted more for beer ads but simply because men generally drink more beer than women, or at least show much more pride for the drinking. This advertisement is a blatant illustration of putting men in women in their traditional roles. The manly man that drinks beer, paired with his attractive, provocatively dressed parter who serves him beer and acts in a way that will appeal to him.
ReplyDeleteIt's kind of offensive really
Stampede beer is a rather unknown brand of beer and I feel that this commercial was an attempt to get attention. Having a barely dressed attractive women opening a beer bottle with her mouth is obviously going to gain the attention of male audiences. I think that this approach is a rather lazy marketing idea. It is not very original and will most likely not help to get more buyers for their beer.
ReplyDeleteResponse to Prompt 7:
ReplyDeleteThis advertisement is a great example of the specific audience and direct appeal that many companies use to market their product most effectively (often through stereotype). At first, it is easy to find that Stampede Beer uses this commercial to attract guys (not males because there is a difference) to purchase their beer and with it will come an incredibly attractive woman or women that will tend to their need while the guy exerts very little energy. Sex appeal (sex sells sex) is very evident and the relationship between sex and alcohol is found in this text. In agreement with Paul who posted that females are also included in the audience because of their overwhelming attention to their appearance (possible stereotype) and share the moral beliefs of wanting to “settle down” are included in the audience Stampede Beer is targeting. However, it is unlikely women of high-moral standards are included in the intended audience due to the nature and attitude of the woman in the ad. The commercial is effective at grabbing the attention of the guys who watch it and can spark interest in purchasing Stampede Beer because it may be the new cool and trend at the local bars and pubs. However, the ad fails to have an impact on the knowledge and values that are associated with alcohol and sex. Beer is not a new subject and this commercial must compete with other products that try to express the same ideas through their product(s). This is simply one more small piece in the game of Jenga, that is the audience of beer drinkers of both gender.